Cloverfield is a 2008 monster/horror film directed by Matt Reeves, produced by J. J. Abrams and written by Drew Goddard. Before the film's release Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to Lost Experience.[5] The film follows five young New Yorkers who throw their friend a going-away party on the same night that a gigantic monster attacks the city. First publicized within a teaser trailer in screenings of Transformers, the film was released on January 17 in New Zealand and Australia, on January 18 in North America, on January 24 in South Korea and on February 1 in Ireland, in the UK and in Italy. In Japan, the film was released on April 5.
VFX and CGI were performed by effects studios Double Negative and Tippett Studio.
Cast
Michael Stahl-David as Rob
Mike Vogel as Jason
T.J. Miller as Hud
Odette Yustman as Beth
Jessica Lucas as Lily
Lizzy Caplan as Marlena
The film was titled Cloverfield from the beginning, but the title changed throughout production before it was finalized as the original title. Matt Reeves explained that the title was changed frequently due to the hype caused by the teaser trailer, "That excitement spread to such a degree that we suddenly couldn't use the name anymore. So we started using all these names like Slusho and Cheese.[13] And people always found out what we were doing!" The director said that "Cloverfield" was the government's case designate for the events caused by the monster, comparing the titling to that of the Manhattan Project. "And it's not a project per se. It's the way that this case has been designated. That's why that is on the trailer, and it becomes clearer in the film. It's how they refer to this phenomenon [or] this case," said the director.[14] The film's final title, Cloverfield, is the name of the exit Abrams takes to his Santa Monica office.[15][13]
One final title, Grayshot, was proposed before the movie was officially titled Cloverfield. The name Grayshot is taken from the archway that the two survivors take shelter under at the end of the movie. Director Matt Reeves said that it was decided not to change the title to Grayshot because the film was already so well known as Cloverfield
Author: HypnofilmsLtdt
Keywords: cloverfield monster movie hypnofilms anal sex celebrity
Added: June 25, 2008
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